A GATHERING OF THE BOLD AND BEAUTIFUL, CATWALK INTERPRETED BY SUPERMODELS JACQUELIN CH'NG AND ALICE B
                   Swarovski, the world's leading brand of cut crystal with over 115 years of traditions, launched its first Hello Kitty collection on July 27, 2011 at the Four Seasons Hong Kong. The event was enthusiastically supported by the beautiful people in town including CoCo Chiang, Rose Chan, Boyz (Kenny Kwan, Steven Cheung), Michelle Wai, Shiga, Anjaylia Chan, Evelyn Choi, Annabelle Liew, Khole Chu, Linah, Tisha Law, Kayla Wong and Ingrid Chen. For the finale, Jennifer Tse captured the hearts of all Hello Kitty fans by showing the sparkling world of this super star.

With a unique collaboration between Swarovski and Sanrio, Swarovski's first ever Hello Kitty collection was launched that evening to much fanfare. With over a hundred years of experience and innovation in crystal, Swarovski has created an astonishing and dazzling collection that delights fans of Hello Kitty and Swarovski crystal worldwide.

At the evening, Ms. Donna Pang, The General Manager of Swarovski Consumer Goods Business, Hong Kong and Macau, made a welcome speech and announced the official launch of the Hello Kitty Collection.

Supermodels including Jacquelin Ch'ng and Alice B were wearing outfits tailor made by renowned Fashion Designer Mr. Dorian Ho, making their elegant debut amidst melodious music. A hologram projection accompanied the models on stage, creating a spectacular and mesmerising show for the audience.

In addition, Jennifer Tse made her appearance with Hello Kitty Collection and wowed the audience with her elegance. "The sparkling crystals make me feel happy and full of self confidence. I particularly like this Hello Kitty evening bag because it is cute and glamorous" exclaims Jennifer Tse.

The highlight of the event will be the 2011 Limited Edition Hello Kitty, which is only limited to 88 pieces worldwide. This artistic masterpiece features almost 20,000 crystals applied by hand using Swarovski's signature technique Pointiage to ensure its exclusivity. There will be 4 pieces available in Hong Kong, one of which in serial number 8 will be available for silent auction. Proceeds will be donated to Make-A-Wish Hong Kong, to grant wishes to children with life-threatening medical conditions, and enrich their life with hope, strength and joy.

To liven up the party atmosphere, an interactive camera was installed at the venue for guests to try on the new Hello Kitty collection and takes photo. Not only could guests keep the memorable photograph, it may also be uploaded onto Facebook to share their first Swarovski Hello Kitty experience with friends, many guests enjoyed the mix and match of the collection. This interactive camera will also be available in Swarovski Boutique at Fashion Walk in Causeway Bay from 29 July - 21 August, 2011, allowing Hello Kitty fans to admire this stunning collection.

In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones.

From this beginning that revolutionised the fashion world, Swarovski has grown to be the world's leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors.

Today, the company, still family-owned and run by 4th and 5th generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski's own brand lines of accessories, jewelry and home decor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski's universe of innovation and inspiration.

For further information and PR material, please contact:
Swarovski Hong Kong Limited
Iris Liu / Daphne Lo
email: iris.liu@swarovski.com / daphne.lo@swarovski.com
Tel: + 852-2566 6301
Fax: + 852-2250 9288
WWW.SWAROVSKI.COM


About SANRIO

SANRIO, best known for global icon Hello Kitty and home to many more endearing characters including Little Twin Stars, My Melody, and Kuromi. August 2010 marked the golden anniversary for the worldwide lifestyle brand that was founded on the "small gift, big smile" philosophy -- that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com.hk